The Marketing Society star awards — Graeme Atha

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The Marketing Society Star Awards moved to a virtual format last week.

Tuesday, 27th October 2020, 7:00 am

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The You Cannae Drive Your Granny Like A Radge road safety campaign won the Advertising Gold Star

Leith won the Star Agency of the Year recognising the excellent work produced with the Scottish Government including campaigns from preventing food waste to promoting road safety with the campaign "You Cannae Drive Your Granny Like A Radge"

Star Marketing Team of the Year went to Ian Macleod Distillers who also won awards for Smokehead whisky and Edinburgh Gin campaigns.

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The Inspiring Agency Leader of the Year was presented to Juliet Simpson who heads up Leith based Stripe Communications who have also built a successful operation in London.

Claire Prentice from the Scottish Government was awarded the Inspiring Marketing Leader of the Year Star award recognising the wide range of impactful social marketing campaigns she has led on over the years.

This demonstrates that great marketing is not only central to business success and a strong economy but can also help make the world a better and safer place.

You can view this year's Star Awards ceremony and see details of all the winners at starawards.marketingsociety.com

Star Award winners

STAR SCHOOL AWARDTartan Texts, Linlighgow Academy

STAR CREATIVE STUDENT

Balazs Hirth, Edinburgh College

STAR MARKETING STUDENT

Holly Millward, University of Stirling

RISING AGENCY STAR

Claire Mathieson, Republic of Media

RISING CREATIVE STAR

Liah Moss, Whitespace

RISING MARKETING STAR

Siobhan Rieley, VisitScotland

BRAND DEVELOPMENT

Frame / Northern

DIGITAL STRATEGYFanbytes, Talify, Ptarmigan / ACCA

INTERNATIONAL MARKETING

Brand Scotland

INTEGRATED MARKETINGThe Union / The Scottish Government

MARKETING PLANNINGWire / DC Thomson Media

MARKETING IN SOCIETY —

Always Be Content / Scottish WaterADVERTISING

The Leith Agency / Scottish Government

BRAND EXPERIENCEGuy & Co & Studio Something / Innis & Gunn

DESIGNStudio Something / Innis & Gunn

DIGITAL COMMUNICATIONWire / Whyte & Mackay

MEDIAMediaCom / Edinburgh Festival Fringe

PRWire / Whyte & Mackay

FINANCIAL AND PROFESSIONAL SERVICESThe Gate, Republic of Media, and The Big Partnership / The Scottish Government

FOODLUX: The Food & Drink Agency / Seafish

DRINKWLG / Edrington-Beam Suntory

PUBLIC SECTORThe Leith Agency / The Scottish Government

RETAILGuy & Co / Essential Edinburgh

TOURISM, LEISURE & SPORTFrame / Caledonian MacBrayne

PIONEERING SPIRIT AWARD

Young Bride — RDFL, Lebanon

CHAMPIONS OF EQUALITY AND DIVERSITY AWARD

Skoog Music

CHAIRMAN'S AWARD FOR FIRST TIME ENTRY

CHAIRMAN'S AWARD FOR FIRST TIME ENTRY

CLIENTGolden Charter

CHAIRMAN'S AWARD FOR SME AGENCYStudioLR

CHAIRMAN'S AWARD FOR SME CLIENT

STAR AGENCY OF THE YEARThe Leith Agency

STAR MARKETING TEAM OF THE YEAR

Ian Macleod Distillers Ltd

INSPIRATIONAL AGENCY LEADER OF THE YEAR

Juliet Simpson, Stripe Communications

INSPIRATIONAL MARKETING LEADER OF THE YEARClaire Prentice, The Scottish Government

Source: scotsman.com