четверг, 5 марта 2020 г.

In Full Bloom: How to Use 2020’s Floral Trend in Your Designs

In Full Bloom: How to Use 2020's Floral Trend in Your Designs

Let’s dissect the Full Bloom trend and its feminist roots, and look at how the style is growing across graphics, illustration, interiors, and photography.

Florals for spring? You might think that's nothing new. However, 2020's Full Bloom trend takes this oft-used subject and turns up the volume. Lifting floral inspiration from high fashion, modernist art, and pop culture, the result is high-octane, ultra-vivid designs that catapult flowers into the Instagram age.

Read on to discover how you can tap into the macro floral trend for 2020, and bring sensuality, optimism, and beauty into your designs.

In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Creating Mood with Florals
Florals add an optimistic beauty to designs. Image by Zhanna Fashayan.

Embellish your designs with images from the Full Bloom curated Shutterstock collection.

In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Inspiring Shutterstock In Full Bloom Image Collection
Keep your inspiration blooming with Shutterstock’s array of flower power.

In Full Bloom: The Micro-Trends

Flowers have always been symbolically connected to both springtime and femininity. A traditional motif used by perfume and fashion houses, flowers are often presented in graphic and editorial imagery with a delicacy and fragility befitting of ladylike style, elegance, and restraint.

However, in the context of contemporary feminism, the traditional delicacy of floral graphics and patterns suddenly feels outdated. Contemporary creatives are starting to experiment with and revise the “pretty” reputation of flowers, resulting in visual media that presents a more playful, high-octane interpretation of florals.

In Full Bloom: How to Use 2020's Floral Trend in Your Designs — The Strength of Rose Imagery
Rose imagery represents the dueling visions of strength and beauty. Image by Olaf Holland.

Within the Full Bloom trend, we can see some dominant micro-trends emerging across a range of creative fields, including:

  • Macro-scale flowers in photography
  • Feminist and feminine florals in fashion design
  • Origami flowers in graphic design
  • Floral lettering in illustration and type design
  • Living walls in interior design

Based on our analysis of Shutterstock search data, we anticipate the Full Bloom trend to have a strong arc of growth throughout 2020. With searches for “flowerscape” increasing by 141 percent and “live wall” up by 83 percent, it’s clear our users are on the hunt for compelling floral imagery.

Read on to explore more about each micro-trend and pick up inspiration for using high-voltage florals in your own designs.


Photography: Macro-Scale Flowers

Despite Pinterest and Instagram feeds saturated with tasteful floral arrangements and delicate wedding flowers, some photographers are taking a different approach. Instead, these creatives are looking to the works of feminist artist Georgia O'Keeffe to provide a thoroughly modern source of floral inspiration.

O'Keeffe was a modernist artist renowned for her large-scale paintings of flowers. Some viewers claimed that many of her flower paintings were representative of female genitalia, an interpretation O'Keeffe consistently denied. Nonetheless, her paintings were undeniably sensual and, in their large-scale and close-up arrangements, the very antithesis of restrained delicacy.

In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Georgia O'Keeffe's "Red Canna"
“Red Canna” by Georgia O'Keeffe (1919) on display at the High Museum of Art, Atlanta, GA. Image courtesy of Wikimedia Commons.

In 2019, celebrated fashion photographer Nick Knight put on an exhibition of twenty-nine images of astonishingly beautiful, Old Masters-esque roses shot on his iPhone. And Knight isn't alone in being enamored with the beauty of flowers close up. Shutterstock contributors dreamsky and BoxerX also present images of flowers that play up their dramatic colors, textures, and anatomy.

In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Cyan Peony Isolated on Black Background
Image by BoxerX.
In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Capturing Dramatic Textures
Dramatic colors and textures conjure the playful side of beauty. Image by dreamsky.

Fashion: Feminist and Feminine Florals

In fashion, feminist and feminine interpretations are colliding and balancing, with designers and houses such as Richard Quinn, Moschino, and Comme des Garçons deconstructing traditional flowers to create something edgier and off-the-wall.

In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Rihanna Attending a the Met Gala
Rihanna attending the Metropolitan Museum of Art Costume Institute Gala (2017) wearing a floral Comme des Garcons gown. Image by Sky Cinema.

No less feminine than delicate floral frocks, these dramatic gowns, in fact, celebrate the outlandish femininity of florals, blowing them up to create something more flamboyant and theatrical — representing a stronger and more defined feminist femininity.

In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Gigi Hadid at Moschino Fashion Show
Gigi Hadid at the Moschino Spring/Summer Fashion Show (2017) in Milan, Italy. Image by FashionStock.com.

In editorial and graphic imagery, the high-impact florals of runway creations translates into collage-inspired designs, making advertisements for perfume and clothing brands more vivid and playful.

In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Vivid and Playful Branding
Image by Zamurovic Photography.
In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Modernizing Femininity
Image by DSerov.
In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Flowerbomb Fragrance Print Ad
Print advertisement for Dutch fashion house Viktor&Rolf's fragrance Flowerbomb.

Graphic Design and Illustration: Origami Flowers and Floral Type

In graphic design, the digital and analogue worlds merge in an origami micro-trend. Blending Japanese-influenced design with floral subjects, digital artists are looking to the simple forms of flowers to inform ultra-minimal, geometric designs for posters, brands, and websites.

In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Deep Yellow Flower Ad
In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Deep Yellow Origami Flower Ad
Poster design and website design created by Kosovo-based design studio Deep Yellow.

Amsterdam-based set design studio Adrian&Gidi use origami-inspired paper flowers to create dynamic floral set pieces for fragrance and cosmetics campaigns for clients, including Gucci, Viktor&Rolf, and Benefit.

Organized in playful, colorful arrangements, the resulting photographs and videos take origami and collage-styling into high-fashion territory.

In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Organizing a Flower Arrangement Ad
In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Flowerbomb Ad
In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Flowers Arranged Around Gucci "Flora" Fragrance
These timeless ads promote a delicate sensibility. Editorial images created by Adrian&Gidi for Viktor&Rolf’s Flowerbomb Bloom and Gucci’s Flora fragrances.

In graphics and illustration, floral lettering is a trend that expands on the collage and origami styles emerging in editorial work. A perfect way to bring maximalist florals into headlines and logos, look for styles that use 3D or photographic elements for a truly immersive design.

In Full Bloom: How to Use 2020's Floral Trend in Your Designs — The Elegance of the Flower Letter
Image by Leigh Prather.
In Full Bloom: How to Use 2020's Floral Trend in Your Designs — The Power of the Flower Letter
Floral lettering is an emerging trend, combining elegance with style. Image by u3D.

Interior Design: Living Walls

A trend that crosses over between interior design and photography, “living” walls might not always include actual live flowers — with cut or fake flowers sometimes substituted — but the visual impression is that of a vertical wall of decadent floral color. The same approach can be taken for other interior decor and furniture, with floral-embellished archways and dining furniture — another way of translating the trend to classic event styling.

Think Rihanna's “Only Girl in the World” music video, and you have the trend down to a tee. This Instagram-friendly aesthetic translates just as well to interior spaces — such as cafes and hotels — as it does to exhibitions and events, or the backgrounds of websites and editorial ads.

In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Flower Wall
Image by Gilmanshin.
In Full Bloom: How to Use 2020's Floral Trend in Your Designs — Decadent Floral Arrangement
Decadent floral decor is growing in popularity among event stylists. Image by Olesia Bilkei.

In Full Bloom: A Macro Trend for 2020?

With maximalist florals appearing across multiple design disciplines — from photography and interiors to graphic design and fashion — it's clear that the creative industries have fallen in love with florals, once again.

This time around, the context of feminism has given flowers a role in a powerfully feminine statement. Enlarged or part of a decadent collage, these florals aren't shy, retiring designs. In 2020, strong florals are a fitting symbol of feminine and feminist strength.

If you need a starting point, our designers here at Shutterstock created a FREE download of 64 trendy and striking flower images for you. Follow the link for the download, as well as more tips and advice for using powerful florals in your designs.

Follow the link above to find our FREE Flower Image Pack, plus tips on how to use it.

Create designs that balance femininity with strength using our curation of flower and floral images.

Discover more flower power and design trends here:

Cover image by DSerov.

The post In Full Bloom: How to Use 2020's Floral Trend in Your Designs appeared first on The Shutterstock Blog.

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