Let’s dissect the Full Bloom trend and its feminist roots, and look at how the style is growing across graphics, illustration, interiors, and photography.
Florals for spring? You might think that’s nothing new. However, 2020’s Full Bloom trend takes this oft-used subject and turns up the volume. Lifting floral inspiration from high fashion, modernist art, and pop culture, the result is high-octane, ultra-vivid designs that catapult flowers into the Instagram age.
Read on to discover how you can tap into the macro floral trend for 2020, and bring sensuality, optimism, and beauty into your designs.
Embellish your designs with images from the Full Bloom curated Shutterstock collection.
In Full Bloom: The Micro-Trends
Flowers have always been symbolically connected to both springtime and femininity. A traditional motif used by perfume and fashion houses, flowers are often presented in graphic and editorial imagery with a delicacy and fragility befitting of ladylike style, elegance, and restraint.
However, in the context of contemporary feminism, the traditional delicacy of floral graphics and patterns suddenly feels outdated. Contemporary creatives are starting to experiment with and revise the “pretty” reputation of flowers, resulting in visual media that presents a more playful, high-octane interpretation of florals.
Within the Full Bloom trend, we can see some dominant micro-trends emerging across a range of creative fields, including:
- Macro-scale flowers in photography
- Feminist and feminine florals in fashion design
- Origami flowers in graphic design
- Floral lettering in illustration and type design
- Living walls in interior design
Based on our analysis of Shutterstock search data, we anticipate the Full Bloom trend to have a strong arc of growth throughout 2020. With searches for “flowerscape” increasing by 141 percent and “live wall” up by 83 percent, it’s clear our users are on the hunt for compelling floral imagery.
Read on to explore more about each micro-trend and pick up inspiration for using high-voltage florals in your own designs.
Photography: Macro-Scale Flowers
Despite Pinterest and Instagram feeds saturated with tasteful floral arrangements and delicate wedding flowers, some photographers are taking a different approach. Instead, these creatives are looking to the works of feminist artist Georgia O’Keeffe to provide a thoroughly modern source of floral inspiration.
O’Keeffe was a modernist artist renowned for her large-scale paintings of flowers. Some viewers claimed that many of her flower paintings were representative of female genitalia, an interpretation O’Keeffe consistently denied. Nonetheless, her paintings were undeniably sensual and, in their large-scale and close-up arrangements, the very antithesis of restrained delicacy.
In 2019, celebrated fashion photographer Nick Knight put on an exhibition of twenty-nine images of astonishingly beautiful, Old Masters-esque roses shot on his iPhone. And Knight isn’t alone in being enamored with the beauty of flowers close up. Shutterstock contributors dreamsky and BoxerX also present images of flowers that play up their dramatic colors, textures, and anatomy.
Fashion: Feminist and Feminine Florals
In fashion, feminist and feminine interpretations are colliding and balancing, with designers and houses such as Richard Quinn, Moschino, and Comme des Garçons deconstructing traditional flowers to create something edgier and off-the-wall.
No less feminine than delicate floral frocks, these dramatic gowns, in fact, celebrate the outlandish femininity of florals, blowing them up to create something more flamboyant and theatrical — representing a stronger and more defined feminist femininity.
In editorial and graphic imagery, the high-impact florals of runway creations translates into collage-inspired designs, making advertisements for perfume and clothing brands more vivid and playful.
Graphic Design and Illustration: Origami Flowers and Floral Type
In graphic design, the digital and analogue worlds merge in an origami micro-trend. Blending Japanese-influenced design with floral subjects, digital artists are looking to the simple forms of flowers to inform ultra-minimal, geometric designs for posters, brands, and websites.
Amsterdam-based set design studio Adrian&Gidi use origami-inspired paper flowers to create dynamic floral set pieces for fragrance and cosmetics campaigns for clients, including Gucci, Viktor&Rolf, and Benefit.
Organized in playful, colorful arrangements, the resulting photographs and videos take origami and collage-styling into high-fashion territory.
In graphics and illustration, floral lettering is a trend that expands on the collage and origami styles emerging in editorial work. A perfect way to bring maximalist florals into headlines and logos, look for styles that use 3D or photographic elements for a truly immersive design.
Interior Design: Living Walls
A trend that crosses over between interior design and photography, “living” walls might not always include actual live flowers — with cut or fake flowers sometimes substituted — but the visual impression is that of a vertical wall of decadent floral color. The same approach can be taken for other interior decor and furniture, with floral-embellished archways and dining furniture — another way of translating the trend to classic event styling.
Think Rihanna’s “Only Girl in the World” music video, and you have the trend down to a tee. This Instagram-friendly aesthetic translates just as well to interior spaces — such as cafes and hotels — as it does to exhibitions and events, or the backgrounds of websites and editorial ads.
In Full Bloom: A Macro Trend for 2020?
With maximalist florals appearing across multiple design disciplines — from photography and interiors to graphic design and fashion — it’s clear that the creative industries have fallen in love with florals, once again.
This time around, the context of feminism has given flowers a role in a powerfully feminine statement. Enlarged or part of a decadent collage, these florals aren’t shy, retiring designs. In 2020, strong florals are a fitting symbol of feminine and feminist strength.
If you need a starting point, our designers here at Shutterstock created a FREE download of 64 trendy and striking flower images for you. Follow the link for the download, as well as more tips and advice for using powerful florals in your designs.
Create designs that balance femininity with strength using our curation of flower and floral images.
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Cover image by DSerov.
The post In Full Bloom: How to Use 2020’s Floral Trend in Your Designs appeared first on The Shutterstock Blog.
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