Hands Down, This Is Holly Willoughby's Favourite Dress Brand Right Now

While for many, staying home has resulted in wearing and re-wearing their favourite pair of joggers, the new normal hasn’t stopped Holly Willoughby from continuing to dress up. In fact, the TV host has maintained a very polished persona while appearing each day on her show, This Morning. 

As usual, Willoughby has been appearing on our screens in a mixture of cheery hues and printed midi dresses, though there is one brand in particular that the star seems to be gravitating toward during these times, as over the last few weeks, she has worn several dresses by UK brand Ghost. 

Known for its intricate prints and feminine florals, Ghost is a beloved go-to for many women thanks to the flattering styles and timeless silhouettes. Evidently, Willoughby agrees, as this month alone, she has worn the brand six times and counting.

Not to mention Willoughby isn’t the only famous fan of the British label. Just last week, the Duchess of Cambridge, Kate Middleton, wore Ghost’s blue floral Anouk dress while partaking in Clap for our Carers. Keep scrolling to see and shop Holly’s favourite Ghost dresses. Several are no longer in swap, and so we have substituted those for a similar style. 

Next up, the biggest S/S 20 fashion trends you need to know. 

Source: whowhatwear.co.uk