Here's Everything We Wore to the First Day of London Fashion Week

Team Who What Wear UK has downed tools in the office, jumped into the back seats of our sweet LFW ride (the very swish Overfinch) and left the regular grind behind in order to attend every possible show, presentation and party for London Fashion Week. The next five days have a lot in store, and it’s only natural that our outfit choices play a big part during this time.

It can be tempting to buy lots of new shouty, trend-led items for London Fashion Week that don’t exactly sit within the rest of your wardrobe. But our approach to fashion week dressing is to wear an outfit we’d wear to the office or dinner on a normal week—just on a good hair day when you’re slightly more ahead of the washing pile than usual.

We’ll be wearing all of our old favourites, trying out new rental services to borrow special pieces and wearing new pieces that we know we’ll love far beyond fashion week. We’ll be charting the team’s look each day in this rolling gallery, directing you straight to the products you can still get a hold of and offering alternatives for vintage or out-of-season items.

Keep reading to see what WWW UK’s editors are wearing to LFW.

For day one, Nell opted for an all-blue outfit with a Zara dress she’s had for several years with a co-ordinating wrap wool coat. Her knee-high snakeskin boots were a Depop find. 

Alyss loves vintage shopping, and this neon Fair-Isle jumper is one of her most recent finds. She paired it with her gold Missoma hoops, Topshop ’90s-style jeans and a green acid–coloured bag from the Who What Wear Collection (which is launching online next week!).

I kept it simple for day one and wore my trusty & Other Stories wool blazer with flared jeans and a bright-pink blouse with a pointed collar. 

Joy, meanwhile, meant business in her pinstripe navy suit, which she paired with a secondhand JW Anderson bag from Vestiaire Collective borrowed for the weekend and a pair of ankle boots. The Who What Wear team love a chunky chain necklace, as you can see, and Joy’s is vintage. 

Zoe saved her Gucci sweatshirt for the first day of London Fashion Week. She borrowed a Balenciaga bag for the weekend from the new handbag rental platform called Cocoon and wore a faux-leather shacket from Topshop.

The Balenciaga bag Zoe borrowed from Cocoon.

Check back again tomorrow for our next looks!

Next up, see our guide to the key trends for spring/summer 2020.