4 Skills Your Company Should Look for in a Motion Graphics Designer

Creating a custom motion graphic involves many team members. There's a producer monitoring the overall vision, a writer crafting content that maps to that vision, a designer executing visual components, an animator bringing those components to life through on-screen action, and a composer and sound designer creating a custom score and audio elements that accent the story. All of these team members must work together toward a common goal. And, as you can imagine, it's no easy task. 

If the writer is isolated from the designer, who is also working in a silo away from the animator, the words in your voiceover script might not correspond with the action your audience sees. Then, for example, the score might be too gloomy, while the animation is much more cheerful. This can result in a final product that's disjointed — even if each member of the project team felt they were focusing on the same goal. 

When your video is produced by a motion graphics company with a cohesive in-house team, you have an established team dynamic and a system of checks and balances within your partner organization. This means they're able to confidently move ahead as a united front. When this works well, you as the client can focus on reviewing and providing feedback, instead of driving production.

3. Visual Range

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